Petrobras
Petrobras
Johnnie Walker
Johnnie Walker
UFC
UFC
Madley
Madley

Lu Villaça is a Brazilian film director with a background in cinema, performing arts, and a postgraduate degree in screenwriting from NYU. Her work reflects a deep passion for humanity, storytelling, and movement, seamlessly blending these elements into visually bold and emotionally resonant films.

Lu's dedication to leaving a lasting impact is evident in her meticulous attention to the socially meaningful layers of her work. Whether through the lens of dance, sports, or thought-provoking narratives, her projects are imbued with purpose and creativity.

In 2019, Lu made her debut in commercial directing, earning international acclaim with her first advertising film. The project won three Cannes Lions, as well as Best Direction awards at El Ojo and Ciclope Latino festivals, where she was also recognized as Best New Talent. Since then, she has continued to create award-winning work across advertising, short films, and music videos—proving that her journey is just getting started.

Image of the director
Image of the director
Image of the director
Manscaped / Big Groom Energy