Not many directors have a degree in Hotel Management, but then, there aren't many directors like James Rouse.

Starting as a copywriter and Creative Director at venerable London agencies like Euro RSCG and DDB, James eventually founded Soup Design, selling his creations all over the world. In 2003, he made his directorial debut with a campaign for Trojan Condoms, and since then, he's directed for brands like Harvey Nichols, VW, and Sainsbury's, earning a shelf full of awards, including two Cannes Film Grand Prix and British Arrows Commercial of the Year. In 2014, Campaign Magazine selected him as the number one Director worldwide.

From sharp comedy to heartwarming human stories, James is a master of performance, capturing life's humor and emotion.

Hospitality's loss is truly advertising's gain.